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Nature's Select Northern California
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Nature's Select Northern California
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Our Story


How Our Venture Began

Tony Reid and Crystal Ching are both Bay Area transplants. Tony grew up in Alameda, California and attended Cal before moving to the Lake Tahoe area for a 25-year finance career in the ski and lumber businesses. Crystal grew up in Hawaii and went to college at the University of the Pacific before relocating to the Bay Area after graduation. Although they currently live in the greater Sacramento area, between the two of them, they’ve lived in various parts of the Bay Area cumulatively for almost 50 years.

They were living in Truckee when they were first introduced to Nature’s Select. At the time, their two golden retrievers from NorCal Golden Retriever Rescue, Sam and Baxter, thrived on the food and they enjoyed the convenience of free home delivery. They soon discovered that there were no distributors in the Greater Sacramento area. 

Founded On Belief:


In June 2009 Nature’s Select of Sacramento was launched. Tony and Crystal felt that this business opportunity was one not-to-be-missed. Like themselves, more and more people are becoming increasingly aware of the value of quality pet food.  Add to that their love of animals and a business model which takes at least one, and often two steps out of the normal premium pet food distribution model and allows Nature’s Select distributors to offer a super premium, all-natural, holistic product at very competitive prices with free home delivery. It was, as they say, “a no-brainer”!

In October 2011, their first official taste-tester, Sam, embarked on his journey to the big dog park in the sky across the Rainbow Bridge and they soon after welcomed in a new bouncy baby golden retriever puppy named Hunter who was a rescue from Homeward Bound Golden Retriever Rescue.

In the fall of 2012, another great opportunity presented itself and Tony and Crystal jumped at the chance to acquire the Bay Area rights.

Soon after, in early 2013, they started delivering to the Reno/Tahoe area.

Then in early 2017, they were able to expand to the Central Valley area.

Tony and Crystal invite you to try the products, enjoy the delivery service, and  invite you to become part of the Nature's Select family. If you would like to try Nature’s Select super premium, holistic pet food, please contact us and we’ll be happy to mail you a free sample for your pets to try.

You sit and stay...we come and deliver!